Magnolia Home
by Joanna Gaines
+ ILLUME

Our partnership was born of a shared value for simplicity in design. Together, we’ve made a home fragrance collection that reflects this ideal. Hidden patterns and beautiful construction embody the thoughtful design, while the colors, small embellishments, and details bring authentic beauty into every home.

Even more utilitarian beauty can be found in the collection this year, with additions from a hand wash + lotion sink set caddy to hand cream to room spray. These new items, alongside ILLUME’s best-selling candles and diffusers, distinctly reflect Magnolia Home’s style and grace. The collection’s fragrances, Bloom. Love, Gather. Dwell, Garden, and Restore, are a reflection of the timeless values that make Magnolia Home such a beloved brand. They’re simple and beautiful, intended to inspire the space they’re in.